Use Google & Facebook to Market Your Unit
How do I create a community Facebook< Page?
There are different kinds of pages on Facebook. Most people have individual pages for everyday use. Businesses and organizations have pages with a broader set of tools. Community pages for Scouting units have features like calendars and communications tools that allow them to create and promote events and reach a broader audience. These pages are ideal for unit promotion.
Note: To create a ‘Community’ Nonprofit page, at the link above, select the box on the top row, center column titled Company, Organization or Institution, and follow the prompts.
How to Boost an Event on Facebook?
Boosting an event lets you promote an event to specific people, in a specific geographic area and at a specific time period. Once you have an event set up on your Scouting unit’s community Facebook page, it’s easy to boost the event to even more people.
How do I create a Unit Profile on Google?
Research shows that parents use search and Facebook to find and learn about organizations and activities for their children. Make sure they can find your Scouting unit by creating a free business page for your unit through Google.
How do I promote my Unit with Google Search?
Use Google AdWords. Here’s the link to their simple step-by-step process for helping families find your Scouting unit using search. It’s easy, affordable and lets you target the audiences you most want to reach.
How to us the ADOPT-A-SCHOOL program to promote your scouting unit in a school?
Using the Adopt-A-School program we can build relationships with the schools, principles, and the surrounding community. Personal Contact is the #1 reason people join, volunteer or donate in any organization. The Adopt-A-School helps promote scouting by getting people to talk about what the scouts are doing in the community. Note: you the register link on this landing page does not work. Please contract your unit’s District Executive to register the schools your unit adopts.